Jewelry stores need to hire many employees, and because of that, they have to mark up prices just to keep the lights on—let alone feed their families. We wanted to make buying fine jewelry more accessible, so we built an online presence that needs fewer resources. This allows us to keep our margins lean and offer better value directly to our customers.

We use only real gold, platinum, and natural diamonds for most pieces, and we’re proud to offer genuine quality and authenticity. If you want something with lab-created gems, we can do that too—just keep in mind that after a reasonable amount of time, we may not be able to service or repair the piece, since we mainly work with natural stones.

We can make almost anything you want. Most “custom” designs are already accessible to us at wholesale cost, or we have them ourselves. That’s why we let you swap out gems on our jewelry for minimal added cost, or help you create stackable pieces if that’s your style.

With us, you get personal service, flexibility, and the freedom to create exactly what you want—without the massive retail markup. Our goal is to make fine jewelry more attainable, while running a business that’s good enough for our family too.

Thank you for supporting us. We hope our approach makes a difference and helps you own something truly beautiful!